Travel to Zengcheng will leave you a deep impression about its unique region. It located in the northeast of the Pearl River Delta and east of Guangzhou with a total area 1,741 square kilometers and 900,000 permanent residents. The city possesses an advanced transportation system combining waterways, roads and air traffic. It is a vital traffic hub from Guangzhou to Dongguan, Shenzhen, Hong Kong and Eastern Guangdong. It is also rich in natural resources, such as: coal, magnetic iron, tungsten and limestone. The urban landscape is also very attractive.
Zengcheng has many popular tourism sites like thermal springs, forests, lakes and famous scenic and historic sites. It has such attractions as four golf courses, the mother tree of Gualu lychees and many other places of interest, attracting lots of domestic and foreign tourists. The municipal government is located in Licheng Township, which means the City of Lychee in Chinese. Every year during the harvest season of lychees, visitors flock to Zengcheng to try this delicious fruit, creating a temporary boom in tourism. Recently, a lychee festival has been organized every July. Zengcheng focus on the development of distinctive ecological
and sports recreation-based tourism projects. In 2004 the city stepped up He Xiangu tourist attractions and white-water village planning and construction of scenic spots, increased packaging and marketing campaign planning efforts, litchi Culture and Tourism Festival, Xintang International Jeans Fashion Festival, Zengcheng Cabbage Gourmet Festival series of activities, and gradually formed a "Lai village in Wonderland Zengcheng Tour", White shuizhai has been approved as a provincial-level scenic spots. The number of the city's tourist reception the first time one million passengers, an increase of 112.06%. Trade and commerce, real estate and other service industries have developed steadily.
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